David Webster

CEO, LEAF

David joined LEAF as Chief Executive Officer in September 2023, before this David worked as Director of Sustainability and External Affairs for the UK Grocery Division of Associated British Foods (ABF). David joined ABF via W. Jordans (Cereals) Ltd. David worked closely with founders Bill and David Jordan to publicise the Jordans breakfast cereal brand and its longstanding commitment to wildlife friendly farming. Jordans was acquired by ABF in 2008 and David subsequently went on to lead sustainability for the Jordans & Ryvita Company, before being promoted to the position of Divisional Director for Grocery in 2017.

He has a deep interest in farming and wildlife stemming from this work, and in particular the formation of the highly respected Jordans Farm Partnership, through which he worked alongside longstanding farm suppliers to the Jordans business together with LEAF, the Wildlife Trusts and The Prince’s Countryside Fund.